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Парад Новогодних Реклам. День 21.
«Секрет Рождества» от NOS (Португалия), 2017


Милый ролик португальского телеком оператора. Папа делится с сыном номером Санты, который (конечно же) никому нельзя рассказывать. В итоге телефон санты распространяется по всему городу.

Это пример нативной, бесшовной и органичной интеграции бренда и его главной услуги – сотовой связи.

Большая идея здесь – соединение людей через технологии. То есть продукт зашит в big idea — это прекрасное и редкое явление, так же как застать на улице амурского тигра в московском зоопарке.

#парадновогоднихреклам



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Парад Новогодних Реклам. День 21.
«Секрет Рождества» от NOS (Португалия), 2017


Милый ролик португальского телеком оператора. Папа делится с сыном номером Санты, который (конечно же) никому нельзя рассказывать. В итоге телефон санты распространяется по всему городу.

Это пример нативной, бесшовной и органичной интеграции бренда и его главной услуги – сотовой связи.

Большая идея здесь – соединение людей через технологии. То есть продукт зашит в big idea — это прекрасное и редкое явление, так же как застать на улице амурского тигра в московском зоопарке.

#парадновогоднихреклам

BY Большой Рахмет


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