🫶Мир, дружба, жвачка — вот, что царит в идеальных соцсетях бренда.
Но так бывает не всегда. В 99 случаях из 100 нашим комьюнити приходится начинать проект с потока негатива в личке и комментах. Или со зловещей тишины, что не сильно лучше 🔤
Что делать? Спросили наших комьюнити Настасью, Катю и Леру — и они поделились лайфхаками, как найти ключ к сердцу подписчика.
🫶Мир, дружба, жвачка — вот, что царит в идеальных соцсетях бренда.
Но так бывает не всегда. В 99 случаях из 100 нашим комьюнити приходится начинать проект с потока негатива в личке и комментах. Или со зловещей тишины, что не сильно лучше 🔤
Что делать? Спросили наших комьюнити Настасью, Катю и Леру — и они поделились лайфхаками, как найти ключ к сердцу подписчика.
In 2014, Pavel Durov fled the country after allies of the Kremlin took control of the social networking site most know just as VK. Russia's intelligence agency had asked Durov to turn over the data of anti-Kremlin protesters. Durov refused to do so. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. Just days after Russia invaded Ukraine, Durov wrote that Telegram was "increasingly becoming a source of unverified information," and he worried about the app being used to "incite ethnic hatred." Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford.
from sa
