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No pressure. О маркетинге.
Как Perrier перепридумали себя. Красивый дорогой кейс. Рассказ по следам выступления глобального директора Elisa Gregory на конференции DMEXCO, на которой я была недавно в Кельне. Шаг 1. Осознать своё нынешнее положение и позицию на рынке, провести исследование…
Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем
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Для зумеров у Perrier стратегия с «Эмили в Париже» и полезных вод с моктейлями, (вот здесь писала подробно), а для основной аудитории вот такая компания “As seen on Terrasse”.
Вери френч, Très chic! 🇫🇷💓

Обожаю эти малюсенькие парижские столики, классно они настроение передали.

#симпатичное #одобряем

BY No pressure. О маркетинге.


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The Securities and Exchange Board of India (Sebi) had carried out a similar exercise in 2017 in a matter related to circulation of messages through WhatsApp. But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website. 'Wild West' Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. Russian President Vladimir Putin launched Russia's invasion of Ukraine in the early-morning hours of February 24, targeting several key cities with military strikes.
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