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Собрал самые полезные свои посты о теории и практике PR, написанные с момента старта канала в 2021 году. 14 материалов с выжимкой из всего моего опыта в коммуникациях:

Про оценку эффективности PR
Про антикризисное реагирование
Про разработку PR-стратегии
Идеальное определение пиара
Как «оригинальные» написания брендов создают всем проблемы (+ вторая часть)
Когда нужны и не нужны PR-агентства
Про типичный состав жюри на разных премиях
Как получить работу мечты в PR
Нюансы коллабораций в пиаре
Вредные советы PR-директору по коммуникации с сотрудниками
Пять советов, как выиграть PR-премию
Как пиарщику самому стать спикером для СМИ
Почему пиарщикам не стоит приукрашивать свою должность

Бонус: история появления языкового уродца «пяр»

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Telegram | DID YOU KNOW?

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You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. As the war in Ukraine rages, the messaging app Telegram has emerged as the go-to place for unfiltered live war updates for both Ukrainian refugees and increasingly isolated Russians alike. Individual messages can be fully encrypted. But the user has to turn on that function. It's not automatic, as it is on Signal and WhatsApp. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. It is unclear who runs the account, although Russia's official Ministry of Foreign Affairs Twitter account promoted the Telegram channel on Saturday and claimed it was operated by "a group of experts & journalists."
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