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📰Моя боевая подруга Лилия Глазова совместно с Proba Award сегодня на Baltic Weekend презентовала новое исследование
Коммуникационные технологии, которые выигрывают
🔄Легендирование, соблазнение, культура провала, рефрейминг, мифологизация, абсурдизация или встраивание в социализацию? Какие способы воплощения генеральной идеи в жизнь приводили коммуникационные кампании к реальному успеху?
Коллеги изучили лучшие кейсы премии за 2021-2023 гг, и выделили семь главных механик попадания в потребности и мотивационно-ценностную среду аудитории.
📰Моя боевая подруга Лилия Глазова совместно с Proba Award сегодня на Baltic Weekend презентовала новое исследование
Коммуникационные технологии, которые выигрывают
🔄Легендирование, соблазнение, культура провала, рефрейминг, мифологизация, абсурдизация или встраивание в социализацию? Какие способы воплощения генеральной идеи в жизнь приводили коммуникационные кампании к реальному успеху?
Коллеги изучили лучшие кейсы премии за 2021-2023 гг, и выделили семь главных механик попадания в потребности и мотивационно-ценностную среду аудитории.
Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. But because group chats and the channel features are not end-to-end encrypted, Galperin said user privacy is potentially under threat. Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe. For example, WhatsApp restricted the number of times a user could forward something, and developed automated systems that detect and flag objectionable content.
from sa
