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Участвуя в социальных проектах, бренды усиливают лояльность аудитории, повышают доверие и делают вклад в общественное развитие, что в долгосрочной перспективе помогает укрепить их конкурентное преимущество. Рассказываем про несколько интересных общественных инициатив российских компаний.

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Участвуя в социальных проектах, бренды усиливают лояльность аудитории, повышают доверие и делают вклад в общественное развитие, что в долгосрочной перспективе помогает укрепить их конкурентное преимущество. Рассказываем про несколько интересных общественных инициатив российских компаний.

#sm_креативы

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Despite Telegram's origins, its approach to users' security has privacy advocates worried. But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website. Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements. Also in the latest update is the ability for users to create a unique @username from the Settings page, providing others with an easy way to contact them via Search or their t.me/username link without sharing their phone number. On Feb. 27, however, he admitted from his Russian-language account that "Telegram channels are increasingly becoming a source of unverified information related to Ukrainian events."
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