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✔️ Быть бренд-медиа или не быть: стоит ли запускать бренд-медиа в 2025 году

Бренды активно используют новые каналы для привлечения и удержания клиентов. С начала 2022 года трафик на российские соцсети и мессенджеры увеличился почти в два раза, а число пользователей выросло на 20%. Но насколько оправдано вложение в бренд-медиа сегодня? Рассказываем в посте.

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✔️ Быть бренд-медиа или не быть: стоит ли запускать бренд-медиа в 2025 году

Бренды активно используют новые каналы для привлечения и удержания клиентов. С начала 2022 года трафик на российские соцсети и мессенджеры увеличился почти в два раза, а число пользователей выросло на 20%. Но насколько оправдано вложение в бренд-медиа сегодня? Рассказываем в посте.

#sm_интересное

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Some people used the platform to organize ahead of the storming of the U.S. Capitol in January 2021, and last month Senator Mark Warner sent a letter to Durov urging him to curb Russian information operations on Telegram. The picture was mixed overseas. Hong Kong’s Hang Seng Index fell 1.6%, under pressure from U.S. regulatory scrutiny on New York-listed Chinese companies. Stocks were more buoyant in Europe, where Frankfurt’s DAX surged 1.4%. Founder Pavel Durov says tech is meant to set you free But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion.
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