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💠 Социальные сети в России: осень 2024

Brand Analytics опубликовал ежегодное исследование по активной аудитории и авторам в социальных сетях в России за октябрь 2024 года. Внимание исследователей сосредоточено на аудитории, публикующей контент. Главные выводы из отчёта — в карточках.

Основные термины исследования:
➡️ автор — пользователь, написавший хотя бы одно публичное сообщение за месяц
➡️ сообщение — любой открытый пост в статусе, на стене, в группах, комментариях

#sm_исследование
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💠 Социальные сети в России: осень 2024

Brand Analytics опубликовал ежегодное исследование по активной аудитории и авторам в социальных сетях в России за октябрь 2024 года. Внимание исследователей сосредоточено на аудитории, публикующей контент. Главные выводы из отчёта — в карточках.

Основные термины исследования:
➡️ автор — пользователь, написавший хотя бы одно публичное сообщение за месяц
➡️ сообщение — любой открытый пост в статусе, на стене, в группах, комментариях

#sm_исследование

BY СберМаркетинг













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Telegram | DID YOU KNOW?

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As a result, the pandemic saw many newcomers to Telegram, including prominent anti-vaccine activists who used the app's hands-off approach to share false information on shots, a study from the Institute for Strategic Dialogue shows. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. Although some channels have been removed, the curation process is considered opaque and insufficient by analysts. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee.
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