✔️ Быть бренд-медиа или не быть: стоит ли запускать бренд-медиа в 2025 году
Бренды активно используют новые каналы для привлечения и удержания клиентов. С начала 2022 года трафик на российские соцсети и мессенджеры увеличился почти в два раза, а число пользователей выросло на 20%. Но насколько оправдано вложение в бренд-медиа сегодня? Рассказываем в посте.
✔️ Быть бренд-медиа или не быть: стоит ли запускать бренд-медиа в 2025 году
Бренды активно используют новые каналы для привлечения и удержания клиентов. С начала 2022 года трафик на российские соцсети и мессенджеры увеличился почти в два раза, а число пользователей выросло на 20%. Но насколько оправдано вложение в бренд-медиа сегодня? Рассказываем в посте.
DFR Lab sent the image through Microsoft Azure's Face Verification program and found that it was "highly unlikely" that the person in the second photo was the same as the first woman. The fact-checker Logically AI also found the claim to be false. The woman, Olena Kurilo, was also captured in a video after the airstrike and shown to have the injuries. Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. "Russians are really disconnected from the reality of what happening to their country," Andrey said. "So Telegram has become essential for understanding what's going on to the Russian-speaking world."
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