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🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице

Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.

#sm_креативы
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🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице

Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.

#sm_креативы

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Ukrainian forces successfully attacked Russian vehicles in the capital city of Kyiv thanks to a public tip made through the encrypted messaging app Telegram, Ukraine's top law-enforcement agency said on Tuesday. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements. The gold standard of encryption, known as end-to-end encryption, where only the sender and person who receives the message are able to see it, is available on Telegram only when the Secret Chat function is enabled. Voice and video calls are also completely encrypted. Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open.
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