Брендированная продукция продолжает уверенно захватывать российский и международный рынки. Так, в 2023 году объём рынка мерча в России составил 70 млрд рублей. В 2025 году, по оценкам, он достигнет 120 млрд рублей. Как использовать этот инструмент продвижения грамотно, рассказываем в карточках.
А ещё больше интересных постов про мерч и брендинг — в новом канале Merch House.
Брендированная продукция продолжает уверенно захватывать российский и международный рынки. Так, в 2023 году объём рынка мерча в России составил 70 млрд рублей. В 2025 году, по оценкам, он достигнет 120 млрд рублей. Как использовать этот инструмент продвижения грамотно, рассказываем в карточках.
А ещё больше интересных постов про мерч и брендинг — в новом канале Merch House.
Pavel Durov, Telegram's CEO, is known as "the Russian Mark Zuckerberg," for co-founding VKontakte, which is Russian for "in touch," a Facebook imitator that became the country's most popular social networking site. "We as Ukrainians believe that the truth is on our side, whether it's truth that you're proclaiming about the war and everything else, why would you want to hide it?," he said. Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. But the Ukraine Crisis Media Center's Tsekhanovska points out that communications are often down in zones most affected by the war, making this sort of cross-referencing a luxury many cannot afford. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm.
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