"He has kind of an old-school cyber-libertarian world view where technology is there to set you free," Maréchal said. Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. "Someone posing as a Ukrainian citizen just joins the chat and starts spreading misinformation, or gathers data, like the location of shelters," Tsekhanovska said, noting how false messages have urged Ukrainians to turn off their phones at a specific time of night, citing cybersafety. NEWS Anastasia Vlasova/Getty Images
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