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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

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🌟 IT HAS TO BE…

Вайдены взяли известный слоган Heinz «It has to be Heinz», но перевернули игру. И вместо названия кетчупа написали еду, к которой он добавляется.

Пишут, что на тестах 70%+ потребителей поняли, что это реклама Heinz 🎩

Вышло круто!

Агентство: Wieden+Kennedy London

🔵

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Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. Friday’s performance was part of a larger shift. For the week, the Dow, S&P 500 and Nasdaq fell 2%, 2.9%, and 3.5%, respectively. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. "There is a significant risk of insider threat or hacking of Telegram systems that could expose all of these chats to the Russian government," said Eva Galperin with the Electronic Frontier Foundation, which has called for Telegram to improve its privacy practices. Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov.
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