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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany



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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany

BY Константин Майор | MAER












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Although some channels have been removed, the curation process is considered opaque and insufficient by analysts. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. The regulator said it has been undertaking several campaigns to educate the investors to be vigilant while taking investment decisions based on stock tips. DFR Lab sent the image through Microsoft Azure's Face Verification program and found that it was "highly unlikely" that the person in the second photo was the same as the first woman. The fact-checker Logically AI also found the claim to be false. The woman, Olena Kurilo, was also captured in a video after the airstrike and shown to have the injuries. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores.
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Telegram Константин Майор | MAER
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