Директор по федеральным продажам Медиагруппы «РИМ» Никита Мосеев рассказал о высокой эффективности рекламы на крышах московских такси, где размещены 1800 экранов на 900 машинах 🚕
Примером успешной кампании является сотрудничество с Пятерочкой, которое охватило 7,9 млн зрителей и обеспечило 200% отдачи от бюджета.
⚡️ Из-за растущей популярности канала мы планируем увеличить количество автомобилей РИМ DRIVE до 3000 в следующем году.
Директор по федеральным продажам Медиагруппы «РИМ» Никита Мосеев рассказал о высокой эффективности рекламы на крышах московских такси, где размещены 1800 экранов на 900 машинах 🚕
Примером успешной кампании является сотрудничество с Пятерочкой, которое охватило 7,9 млн зрителей и обеспечило 200% отдачи от бюджета.
⚡️ Из-за растущей популярности канала мы планируем увеличить количество автомобилей РИМ DRIVE до 3000 в следующем году.
BY Медиагруппа «РИМ»
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Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores. Asked about its stance on disinformation, Telegram spokesperson Remi Vaughn told AFP: "As noted by our CEO, the sheer volume of information being shared on channels makes it extremely difficult to verify, so it's important that users double-check what they read." As a result, the pandemic saw many newcomers to Telegram, including prominent anti-vaccine activists who used the app's hands-off approach to share false information on shots, a study from the Institute for Strategic Dialogue shows. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders. Markets continued to grapple with the economic and corporate earnings implications relating to the Russia-Ukraine conflict. “We have a ton of uncertainty right now,” said Stephanie Link, chief investment strategist and portfolio manager at Hightower Advisors. “We’re dealing with a war, we’re dealing with inflation. We don’t know what it means to earnings.”
from sg
