📢И завершает серию выступлений наших спикеров — Екатерина Медведева, руководитель направления по работе с GR и прямыми продажами в Медиагруппе «РИМ». Екатерина выступила на сессии «Медиамикс: каналы, которые работают» с кейсом «Циклоферон». Рассказала, как региональная OOH-кампания охватила 16 городов и набрала 161 800 тысяч неуникальных контактов. Стоимость одного эффективного контакта составила всего 3 рубля, что в 2 раза ниже, чем в среднем по OOH.
📢И завершает серию выступлений наших спикеров — Екатерина Медведева, руководитель направления по работе с GR и прямыми продажами в Медиагруппе «РИМ». Екатерина выступила на сессии «Медиамикс: каналы, которые работают» с кейсом «Циклоферон». Рассказала, как региональная OOH-кампания охватила 16 городов и набрала 161 800 тысяч неуникальных контактов. Стоимость одного эффективного контакта составила всего 3 рубля, что в 2 раза ниже, чем в среднем по OOH.
BY Медиагруппа «РИМ»
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READ MORE Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. The gold standard of encryption, known as end-to-end encryption, where only the sender and person who receives the message are able to see it, is available on Telegram only when the Secret Chat function is enabled. Voice and video calls are also completely encrypted. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands.
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