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Руководство ФАС: общие требования к рекламе и требования к рекламе отдельных видов товаров

ФАС опубликовала второе руководство по исполнению обязательных требований законодательства о рекламе спецкатегорий товаров/услуг:
— алкогольной продукции;
— лекарственных средств;
— БАД;
— медицинских услуг.

Второй раздел Руководства рассказывает:
— о некорректных сравнениях;
— критериях оскорбительной и непристойной рекламы;
— использовании образов медицинских работников;
— рекламе информационной продукции;
— др.

Первое руководство о понятии реклама опубликовано в ноябре 2023.

Забирайте в работу😏

#adv



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Руководство ФАС: общие требования к рекламе и требования к рекламе отдельных видов товаров

ФАС опубликовала второе руководство по исполнению обязательных требований законодательства о рекламе спецкатегорий товаров/услуг:
— алкогольной продукции;
— лекарственных средств;
— БАД;
— медицинских услуг.

Второй раздел Руководства рассказывает:
— о некорректных сравнениях;
— критериях оскорбительной и непристойной рекламы;
— использовании образов медицинских работников;
— рекламе информационной продукции;
— др.

Первое руководство о понятии реклама опубликовано в ноябре 2023.

Забирайте в работу😏

#adv

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Since January 2022, the SC has received a total of 47 complaints and enquiries on illegal investment schemes promoted through Telegram. These fraudulent schemes offer non-existent investment opportunities, promising very attractive and risk-free returns within a short span of time. They commonly offer unrealistic returns of as high as 1,000% within 24 hours or even within a few hours. "We're seeing really dramatic moves, and it's all really tied to Ukraine right now, and in a secondary way, in terms of interest rates," Octavio Marenzi, CEO of Opimas, told Yahoo Finance Live on Thursday. "This war in Ukraine is going to give the Fed the ammunition, the cover that it needs, to not raise interest rates too quickly. And I think Jay Powell is a very tepid sort of inflation fighter and he's not going to do as much as he needs to do to get that under control. And this seems like an excuse to kick the can further down the road still and not do too much too soon." Perpetrators of such fraud use various marketing techniques to attract subscribers on their social media channels. In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." The picture was mixed overseas. Hong Kong’s Hang Seng Index fell 1.6%, under pressure from U.S. regulatory scrutiny on New York-listed Chinese companies. Stocks were more buoyant in Europe, where Frankfurt’s DAX surged 1.4%.
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