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Георгий Лобушкин: личный бренд нашего времени

🙂Пишет ли Павел Дуров тексты в свой канал сам и сколько денег тратит на продвижение? Кто назвал Георгия Лобушкина самым известным пиарщиком России? И нужен ли стране ребрендинг?🙂

🙂Про образ героев, особенности работы пиарщика, отработку инфоповодов и о том, как выстраивать личный бренд, когда вокруг летают стаями «черные лебеди», поговорили с медиаменеджером и бывшим пресс-секретарем Павла Дурова – Георгием Лобушкиным в подкасте «Разговор на берегу». Ведущая – медиатехнолог, выпускница «Мастерской новых медиа» Полина Готовчиц.

🙂МНМ-Эксперт
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Георгий Лобушкин: личный бренд нашего времени

🙂Пишет ли Павел Дуров тексты в свой канал сам и сколько денег тратит на продвижение? Кто назвал Георгия Лобушкина самым известным пиарщиком России? И нужен ли стране ребрендинг?🙂

🙂Про образ героев, особенности работы пиарщика, отработку инфоповодов и о том, как выстраивать личный бренд, когда вокруг летают стаями «черные лебеди», поговорили с медиаменеджером и бывшим пресс-секретарем Павла Дурова – Георгием Лобушкиным в подкасте «Разговор на берегу». Ведущая – медиатехнолог, выпускница «Мастерской новых медиа» Полина Готовчиц.

🙂МНМ-Эксперт

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You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Friday’s performance was part of a larger shift. For the week, the Dow, S&P 500 and Nasdaq fell 2%, 2.9%, and 3.5%, respectively. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever."
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