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«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!

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Create: 2024-12-20
Last Update: 2024-12-26 14:03:43

«Не просто смена имиджа, а переосмысление ценностей».

В 2024 году многие компании обновили свои логотипы.
У кого-то получилось смело и своевременно, а кто-то так и не нашёл баланс между наследием и современностью.

Обычно эксперты Школы дизайна НИУ ВШЭ дают оценку этим изменениям, но этот раз особый — подводим итоги и выбираем лучшие и худшие редизайны за весь год. Мнения разделились!

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Telegram | DID YOU KNOW?

Date: 2024-12-26|

"Your messages about the movement of the enemy through the official chatbot … bring new trophies every day," the government agency tweeted. Continuing its crackdown against entities allegedly involved in a front-running scam using messaging app Telegram, Sebi on Thursday carried out search and seizure operations at the premises of eight entities in multiple locations across the country. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised.
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