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Ретро PR: реально ли вписать классические инструменты пиара в нашу реальность?

Сегодня все соцсети заполнены ностальгией по 1980-2000-м годам (особенно все скучают по курсу доллара 2000-го года). Бренды потихоньку адаптируют свои рекламные кампании, воссоздают эстетику прошлого в попытках «выстрелить».

Посмотрим, можно ли адаптировать классические инструменты пиара в наше время: печатные медиа, радио, вечеринки и другие активности 🪩

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594 viewsNov 27, 2024 at 14:50

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Create: 2024-11-27
Last Update: 2025-02-27 05:56:12

Ретро PR: реально ли вписать классические инструменты пиара в нашу реальность?

Сегодня все соцсети заполнены ностальгией по 1980-2000-м годам (особенно все скучают по курсу доллара 2000-го года). Бренды потихоньку адаптируют свои рекламные кампании, воссоздают эстетику прошлого в попытках «выстрелить».

Посмотрим, можно ли адаптировать классические инструменты пиара в наше время: печатные медиа, радио, вечеринки и другие активности 🪩

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Date: 2025-02-27|

Crude oil prices edged higher after tumbling on Thursday, when U.S. West Texas intermediate slid back below $110 per barrel after topping as much as $130 a barrel in recent sessions. Still, gas prices at the pump rose to fresh highs. Multiple pro-Kremlin media figures circulated the post's false claims, including prominent Russian journalist Vladimir Soloviev and the state-controlled Russian outlet RT, according to the DFR Lab's report. Overall, extreme levels of fear in the market seems to have morphed into something more resembling concern. For example, the Cboe Volatility Index fell from its 2022 peak of 36, which it hit Monday, to around 30 on Friday, a sign of easing tensions. Meanwhile, while the price of WTI crude oil slipped from Sunday’s multiyear high $130 of barrel to $109 a pop. Markets have been expecting heavy restrictions on Russian oil, some of which the U.S. has already imposed, and that would reduce the global supply and bring about even more burdensome inflation. Telegram, which does little policing of its content, has also became a hub for Russian propaganda and misinformation. Many pro-Kremlin channels have become popular, alongside accounts of journalists and other independent observers. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp.
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