🚀 Реальный Рональд Макдональд и станция «Мир»: рекламные кейсы Taco Bell
Taco Bell — американская сеть ресторанов быстрого питания, которая специализируется на блюдах мексиканской кухни. Основанная в 1962 году Гленом Беллом, Taco Bell стала одним из крупнейших и наиболее узнаваемых брендов фаст-фуда во всём мире. И не в последнюю очередь — благодаря оригинальным способам продвижения. В подборке — яркие и запоминающиеся рекламные кампании бренда.
🚀 Реальный Рональд Макдональд и станция «Мир»: рекламные кейсы Taco Bell
Taco Bell — американская сеть ресторанов быстрого питания, которая специализируется на блюдах мексиканской кухни. Основанная в 1962 году Гленом Беллом, Taco Bell стала одним из крупнейших и наиболее узнаваемых брендов фаст-фуда во всём мире. И не в последнюю очередь — благодаря оригинальным способам продвижения. В подборке — яркие и запоминающиеся рекламные кампании бренда.
Telegram was founded in 2013 by two Russian brothers, Nikolai and Pavel Durov. In a statement, the regulator said the search and seizure operation was carried out against seven individuals and one corporate entity at multiple locations in Ahmedabad and Bhavnagar in Gujarat, Neemuch in Madhya Pradesh, Delhi, and Mumbai. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp.
from sg
