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🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице

Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.

#sm_креативы
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🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице

Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.

#sm_креативы

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Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences. He said that since his platform does not have the capacity to check all channels, it may restrict some in Russia and Ukraine "for the duration of the conflict," but then reversed course hours later after many users complained that Telegram was an important source of information. Despite Telegram's origins, its approach to users' security has privacy advocates worried. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK.
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