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Русский маркетинг | Telegram Webview: smmrus/13680 -
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Колоритно. Очень понравилось, как Nike представил свою коллекцию к Китайскому новому году. В стиле типичных торговых точек в Чайнатаун.

Отсюда идея. В целом, любой клуб может замутить такую точку мерча в колорите местного рынка. Скажем, в рамках какого-то спецпроекта или презентации формы. Выглядит это вайбово. До кучи вспомнил еще атмосферную фотосессию ФК «Краснодар» на местном базаре.

celeba-sport.ru / Sport Community



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Колоритно. Очень понравилось, как Nike представил свою коллекцию к Китайскому новому году. В стиле типичных торговых точек в Чайнатаун.

Отсюда идея. В целом, любой клуб может замутить такую точку мерча в колорите местного рынка. Скажем, в рамках какого-то спецпроекта или презентации формы. Выглядит это вайбово. До кучи вспомнил еще атмосферную фотосессию ФК «Краснодар» на местном базаре.

celeba-sport.ru / Sport Community

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What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. "He has to start being more proactive and to find a real solution to this situation, not stay in standby without interfering. It's a very irresponsible position from the owner of Telegram," she said.
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