Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
Okkam Creative проанализировали разницу восприятия рекламы аудиторией до и после 45 лет
В Okkam Creative решили проверить универсальную эффективность креативов: изучить, как взрослое поколение реагируeт на рекламу, нацеленную на миллениалов. Если креативы в основном создаются с фокусом на ЦА от 25 до 44 лет, будут ли они так же хорошо работать для более взрослой аудитории?
That hurt tech stocks. For the past few weeks, the 10-year yield has traded between 1.72% and 2%, as traders moved into the bond for safety when Russia headlines were ugly—and out of it when headlines improved. Now, the yield is touching its pandemic-era high. If the yield breaks above that level, that could signal that it’s on a sustainable path higher. Higher long-dated bond yields make future profits less valuable—and many tech companies are valued on the basis of profits forecast for many years in the future. But Telegram says people want to keep their chat history when they get a new phone, and they like having a data backup that will sync their chats across multiple devices. And that is why they let people choose whether they want their messages to be encrypted or not. When not turned on, though, chats are stored on Telegram's services, which are scattered throughout the world. But it has "disclosed 0 bytes of user data to third parties, including governments," Telegram states on its website. Anastasia Vlasova/Getty Images "He has to start being more proactive and to find a real solution to this situation, not stay in standby without interfering. It's a very irresponsible position from the owner of Telegram," she said. A Russian Telegram channel with over 700,000 followers is spreading disinformation about Russia's invasion of Ukraine under the guise of providing "objective information" and fact-checking fake news. Its influence extends beyond the platform, with major Russian publications, government officials, and journalists citing the page's posts.
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