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Как увеличить конверсию в покупку в 4 раза с помощью транзакционных данных

S7 Airlines, Easy Media и First Data запустили кампанию «Ловите лето», чтобы увеличить продажи авиабилетов.

Перформанс эффективность:
✅️намерение покупки выросло на 31%;
✅️CTR форматов First Data выросло на 47%;
✅️рост трафика на сайт S7 Airlines.

Постклик результаты:
✅️отказы -12%;
✅️глубина просмотра +8%;
✅️конверсия в покупку x4;
✅️ДРР -39%.

Подробнее — на сайте Sostav

😀Пожалуй, лучший телеграм-канал о маркетинге
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Как увеличить конверсию в покупку в 4 раза с помощью транзакционных данных

S7 Airlines, Easy Media и First Data запустили кампанию «Ловите лето», чтобы увеличить продажи авиабилетов.

Перформанс эффективность:
✅️намерение покупки выросло на 31%;
✅️CTR форматов First Data выросло на 47%;
✅️рост трафика на сайт S7 Airlines.

Постклик результаты:
✅️отказы -12%;
✅️глубина просмотра +8%;
✅️конверсия в покупку x4;
✅️ДРР -39%.

Подробнее — на сайте Sostav

😀Пожалуй, лучший телеграм-канал о маркетинге

BY Sostav




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Apparently upbeat developments in Russia's discussions with Ukraine helped at least temporarily send investors back into risk assets. Russian President Vladimir Putin said during a meeting with his Belarusian counterpart Alexander Lukashenko that there were "certain positive developments" occurring in the talks with Ukraine, according to a transcript of their meeting. Putin added that discussions were happening "almost on a daily basis." Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. Unlike Silicon Valley giants such as Facebook and Twitter, which run very public anti-disinformation programs, Brooking said: "Telegram is famously lax or absent in its content moderation policy." "There are several million Russians who can lift their head up from propaganda and try to look for other sources, and I'd say that most look for it on Telegram," he said. "And that set off kind of a battle royale for control of the platform that Durov eventually lost," said Nathalie Maréchal of the Washington advocacy group Ranking Digital Rights.
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