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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.



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#Брендинг

Почему одни бренды запоминаются, а другие остаются в тени?
🧐

Задали насущные вопросы Василию Подрядчикову, сооснователю дизайн-студии VOSK и соавтору курса «Создание бренда в девелопменте и креативных индустриях».

На курсе Василий и бренд-стратег Евгений Брынь расскажут, как анализировать аудиторию бренда, выстраивать стратегию, разрабатывать концепции и айдентику. Записаться на обучение можно на нашем сайте.

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Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. The news also helped traders look past another report showing decades-high inflation and shake off some of the volatility from recent sessions. The Bureau of Labor Statistics' February Consumer Price Index (CPI) this week showed another surge in prices even before Russia escalated its attacks in Ukraine. The headline CPI — soaring 7.9% over last year — underscored the sticky inflationary pressures reverberating across the U.S. economy, with everything from groceries to rents and airline fares getting more expensive for everyday consumers. "For Telegram, accountability has always been a problem, which is why it was so popular even before the full-scale war with far-right extremists and terrorists from all over the world," she told AFP from her safe house outside the Ukrainian capital. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. Right now the digital security needs of Russians and Ukrainians are very different, and they lead to very different caveats about how to mitigate the risks associated with using Telegram. For Ukrainians in Ukraine, whose physical safety is at risk because they are in a war zone, digital security is probably not their highest priority. They may value access to news and communication with their loved ones over making sure that all of their communications are encrypted in such a manner that they are indecipherable to Telegram, its employees, or governments with court orders.
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