💼👔Состояние регионального рекламного рынка оценили эксперты на Национальном рекламном форуме Регионы в Екатеринбурге
Мероприятие объединило на одной площадке более 150 федеральных и региональных спикеров, а участие приняли более 2 тысяч человек. Форум прошел в рамках Национальной недели HR и рекламы. Трансляция главной стратегической сессии собрала 28,5 тысяч просмотров.
На стратегической сессии НРФ Регионы лидеры рекламного рынка проанализировали ключевые изменения на рынке, которые произошли за год, обсудили запросы рекламодателей в регионах и влияние цифровизации на качество коммуникаций с потребителями.
💼👔Состояние регионального рекламного рынка оценили эксперты на Национальном рекламном форуме Регионы в Екатеринбурге
Мероприятие объединило на одной площадке более 150 федеральных и региональных спикеров, а участие приняли более 2 тысяч человек. Форум прошел в рамках Национальной недели HR и рекламы. Трансляция главной стратегической сессии собрала 28,5 тысяч просмотров.
На стратегической сессии НРФ Регионы лидеры рекламного рынка проанализировали ключевые изменения на рынке, которые произошли за год, обсудили запросы рекламодателей в регионах и влияние цифровизации на качество коммуникаций с потребителями.
Anastasia Vlasova/Getty Images At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Pavel Durov, a billionaire who embraces an all-black wardrobe and is often compared to the character Neo from "the Matrix," funds Telegram through his personal wealth and debt financing. And despite being one of the world's most popular tech companies, Telegram reportedly has only about 30 employees who defer to Durov for most major decisions about the platform. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. Telegram does offer end-to-end encrypted communications through Secret Chats, but this is not the default setting. Standard conversations use the MTProto method, enabling server-client encryption but with them stored on the server for ease-of-access. This makes using Telegram across multiple devices simple, but also means that the regular Telegram chats you’re having with folks are not as secure as you may believe.
from us
