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Медиа: в чём их роль и значимость для бизнеса в 2024 году?

О ТВ-спонсорстве, управлении репутацией, стимулировании продаж и других аспектах поговорили с Лукерьей Родионовой, руководителем управления продаж и коммуникаций с каналами ТНТ, ТНТ-4, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).



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Медиа: в чём их роль и значимость для бизнеса в 2024 году?

О ТВ-спонсорстве, управлении репутацией, стимулировании продаж и других аспектах поговорили с Лукерьей Родионовой, руководителем управления продаж и коммуникаций с каналами ТНТ, ТНТ-4, ГПМ Реклама (сейлз-хаус «Газпром-Медиа Холдинга»).

BY Газпром-Медиа Холдинг









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Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements. The Russian invasion of Ukraine has been a driving force in markets for the past few weeks. The S&P 500 fell 1.3% to 4,204.36, and the Dow Jones Industrial Average was down 0.7% to 32,943.33. The Dow posted a fifth straight weekly loss — its longest losing streak since 2019. The Nasdaq Composite tumbled 2.2% to 12,843.81. Though all three indexes opened in the green, stocks took a turn after a new report showed U.S. consumer sentiment deteriorated more than expected in early March as consumers' inflation expectations soared to the highest since 1981. Ukrainian President Volodymyr Zelensky said in a video message on Tuesday that Ukrainian forces "destroy the invaders wherever we can." Apparently upbeat developments in Russia's discussions with Ukraine helped at least temporarily send investors back into risk assets. Russian President Vladimir Putin said during a meeting with his Belarusian counterpart Alexander Lukashenko that there were "certain positive developments" occurring in the talks with Ukraine, according to a transcript of their meeting. Putin added that discussions were happening "almost on a daily basis."
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