Цифры дня: 71% потребителей ждут от брендов персонализированных предложений, 76% расстраиваются, если их не получают.
Работу с данными пользователей сейчас усложняют регуляторы. Маркетологам на помощь приходит CDP — единая программная система, собирающая сведения о клиентов из нескольких точек контакта.
«Рекламодатели могут собирать любые доступные данные о клиентах в едином интерфейсе и получать сквозную аналитику» — отмечает заместитель коммерческого директора по рекламным продуктам и инновациям VK Максим Зенин.
О том, как эта система работает в России — в материале «Ведомостей».
Цифры дня: 71% потребителей ждут от брендов персонализированных предложений, 76% расстраиваются, если их не получают.
Работу с данными пользователей сейчас усложняют регуляторы. Маркетологам на помощь приходит CDP — единая программная система, собирающая сведения о клиентов из нескольких точек контакта.
«Рекламодатели могут собирать любые доступные данные о клиентах в едином интерфейсе и получать сквозную аналитику» — отмечает заместитель коммерческого директора по рекламным продуктам и инновациям VK Максим Зенин.
О том, как эта система работает в России — в материале «Ведомостей».
BY Боги маркетинга
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"The inflation fire was already hot and now with war-driven inflation added to the mix, it will grow even hotter, setting off a scramble by the world’s central banks to pull back their stimulus earlier than expected," Chris Rupkey, chief economist at FWDBONDS, wrote in an email. "A spike in inflation rates has preceded economic recessions historically and this time prices have soared to levels that once again pose a threat to growth." The War on Fakes channel has repeatedly attempted to push conspiracies that footage from Ukraine is somehow being falsified. One post on the channel from February 24 claimed without evidence that a widely viewed photo of a Ukrainian woman injured in an airstrike in the city of Chuhuiv was doctored and that the woman was seen in a different photo days later without injuries. The post, which has over 600,000 views, also baselessly claimed that the woman's blood was actually makeup or grape juice. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. Apparently upbeat developments in Russia's discussions with Ukraine helped at least temporarily send investors back into risk assets. Russian President Vladimir Putin said during a meeting with his Belarusian counterpart Alexander Lukashenko that there were "certain positive developments" occurring in the talks with Ukraine, according to a transcript of their meeting. Putin added that discussions were happening "almost on a daily basis." These administrators had built substantial positions in these scrips prior to the circulation of recommendations and offloaded their positions subsequent to rise in price of these scrips, making significant profits at the expense of unsuspecting investors, Sebi noted.
from tr
