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Что первее: клиповое мышление или короткие видео? 🎬

С появлением платформ с короткими вертикальными роликами мир цифрового маркетинга претерпел значительные изменения.

Короткие форматы видео, зачастую не превышающие 60 секунд, стали важным инструментом для брендов, стремящихся привлечь внимание аудитории (самые экспертные эксперты рекомендуют не превышать 15-20 сек.). Они изменили подход к креативности в рекламных кампаниях, требуя от маркетологов новых идей и методов.

Делитесь в комментариях, какие бренды радуют вас крутыми короткими роликами?

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429 viewsNov 12 at 16:36

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Create: 2024-11-12
Last Update: 2024-11-29 18:02:52

Что первее: клиповое мышление или короткие видео? 🎬

С появлением платформ с короткими вертикальными роликами мир цифрового маркетинга претерпел значительные изменения.

Короткие форматы видео, зачастую не превышающие 60 секунд, стали важным инструментом для брендов, стремящихся привлечь внимание аудитории (самые экспертные эксперты рекомендуют не превышать 15-20 сек.). Они изменили подход к креативности в рекламных кампаниях, требуя от маркетологов новых идей и методов.

Делитесь в комментариях, какие бренды радуют вас крутыми короткими роликами?

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Date: 2024-11-29|

At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Just days after Russia invaded Ukraine, Durov wrote that Telegram was "increasingly becoming a source of unverified information," and he worried about the app being used to "incite ethnic hatred." The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Now safely in France with his spouse and three of his children, Kliuchnikov scrolls through Telegram to learn about the devastation happening in his home country.
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