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14 теорий в PR, которые я проанализировал за последние четыре года и нашел им применение в работе:

Кривая Гартнера
Теория диффузии инноваций
Математическая модель Шеннона-Уивера
Когнитивные искажения
Пирамида Маслоу
Теория пропаганды Ласуэлла
Пузырь фильтров Илая Парайзера и парадокс релевантности
Теория коллективных репутаций
Формула счастья
Эффект Барнума
Спираль молчания
Эффект Земельвейса
Дискурсивное фреймирование
Коммуникативистика

BY ОтЪехавшая




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READ MORE He floated the idea of restricting the use of Telegram in Ukraine and Russia, a suggestion that was met with fierce opposition from users. Shortly after, Durov backed off the idea. You may recall that, back when Facebook started changing WhatsApp’s terms of service, a number of news outlets reported on, and even recommended, switching to Telegram. Pavel Durov even said that users should delete WhatsApp “unless you are cool with all of your photos and messages becoming public one day.” But Telegram can’t be described as a more-secure version of WhatsApp. Markets continued to grapple with the economic and corporate earnings implications relating to the Russia-Ukraine conflict. “We have a ton of uncertainty right now,” said Stephanie Link, chief investment strategist and portfolio manager at Hightower Advisors. “We’re dealing with a war, we’re dealing with inflation. We don’t know what it means to earnings.” Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open.
from tr


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