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🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице

Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.

#sm_креативы
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🔥 Частушки, кибермасленица и блинопледы: как бренды готовятся к Масленице

Для одних брендов Масленица — завершающий аккорд зимних кампаний, для других — начало весенних промоакций. В любом случае, праздник, объединяющий традиции, семейные ценности и гастрономию, — повод для вовлечения аудитории. В посте разбираем, как бренды используют Масленицу в маркетинговых стратегиях.

#sm_креативы

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NEWS In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government. Investors took profits on Friday while they could ahead of the weekend, explained Tom Essaye, founder of Sevens Report Research. Saturday and Sunday could easily bring unfortunate news on the war front—and traders would rather be able to sell any recent winnings at Friday’s earlier prices than wait for a potentially lower price at Monday’s open. At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Meanwhile, a completely redesigned attachment menu appears when sending multiple photos or vides. Users can tap "X selected" (X being the number of items) at the top of the panel to preview how the album will look in the chat when it's sent, as well as rearrange or remove selected media.
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