Брендированная продукция продолжает уверенно захватывать российский и международный рынки. Так, в 2023 году объём рынка мерча в России составил 70 млрд рублей. В 2025 году, по оценкам, он достигнет 120 млрд рублей. Как использовать этот инструмент продвижения грамотно, рассказываем в карточках.
А ещё больше интересных постов про мерч и брендинг — в новом канале Merch House.
Брендированная продукция продолжает уверенно захватывать российский и международный рынки. Так, в 2023 году объём рынка мерча в России составил 70 млрд рублей. В 2025 году, по оценкам, он достигнет 120 млрд рублей. Как использовать этот инструмент продвижения грамотно, рассказываем в карточках.
А ещё больше интересных постов про мерч и брендинг — в новом канале Merch House.
Again, in contrast to Facebook, Google and Twitter, Telegram's founder Pavel Durov runs his company in relative secrecy from Dubai. Official government accounts have also spread fake fact checks. An official Twitter account for the Russia diplomatic mission in Geneva shared a fake debunking video claiming without evidence that "Western and Ukrainian media are creating thousands of fake news on Russia every day." The video, which has amassed almost 30,000 views, offered a "how-to" spot misinformation. And indeed, volatility has been a hallmark of the market environment so far in 2022, with the S&P 500 still down more than 10% for the year-to-date after first sliding into a correction last month. The CBOE Volatility Index, or VIX, has held at a lofty level of more than 30. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Such instructions could actually endanger people — citizens receive air strike warnings via smartphone alerts.
from tw
