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Бренд косметики The Ordinary решил потроллить Черную пятницу в своей наружной кампании. Они сделали плакаты, которые высмеивают некоторые хитрые решения маркетологов.

На плакатах разместили фразы: "Скидка 50% от цены, которую придумали вчера", "Последний шанс! Только сегодня! Или завтра. Или в любой другой день", "Последних пять штук! На этой полке. Больше с другой стороны."

И, ясное дело, высмеяв принципы Черной пятницы, предложили покупателям "медленный шопинг" с 23%-ной скидкой весь ноябрь.



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Бренд косметики The Ordinary решил потроллить Черную пятницу в своей наружной кампании. Они сделали плакаты, которые высмеивают некоторые хитрые решения маркетологов.

На плакатах разместили фразы: "Скидка 50% от цены, которую придумали вчера", "Последний шанс! Только сегодня! Или завтра. Или в любой другой день", "Последних пять штук! На этой полке. Больше с другой стороны."

И, ясное дело, высмеяв принципы Черной пятницы, предложили покупателям "медленный шопинг" с 23%-ной скидкой весь ноябрь.

BY Русский маркетинг








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