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SaaS метрики: все в сборе

На картинке аж 23 метрики для бизнес-модели SaaS.

Каждая безусловно имеет свой смысл, но следить за всеми очень сложно, у меня так глаза разбегаются.

Поэтому предлагаю ключевые 5:

1️⃣ MRR - Месячная рекуррентная выручка.

2️⃣ Growth rate - темп роста.

3️⃣ Gross MRR churn - MRR, потерянный в текущем месяце / MRR в начале месяца.

4️⃣ NRR - % от рекуррентной выручки, удержанной за предыдущий период.

5️⃣ CAC - затраты на привлечение нового клиента.

Андрей Резинкин | Money For Startup
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SaaS метрики: все в сборе

На картинке аж 23 метрики для бизнес-модели SaaS.

Каждая безусловно имеет свой смысл, но следить за всеми очень сложно, у меня так глаза разбегаются.

Поэтому предлагаю ключевые 5:

1️⃣ MRR - Месячная рекуррентная выручка.

2️⃣ Growth rate - темп роста.

3️⃣ Gross MRR churn - MRR, потерянный в текущем месяце / MRR в начале месяца.

4️⃣ NRR - % от рекуррентной выручки, удержанной за предыдущий период.

5️⃣ CAC - затраты на привлечение нового клиента.

Андрей Резинкин | Money For Startup

BY Money For Startup Андрей Резинкин




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After fleeing Russia, the brothers founded Telegram as a way to communicate outside the Kremlin's orbit. They now run it from Dubai, and Pavel Durov says it has more than 500 million monthly active users. Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. In the past, it was noticed that through bulk SMSes, investors were induced to invest in or purchase the stocks of certain listed companies. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. In February 2014, the Ukrainian people ousted pro-Russian president Viktor Yanukovych, prompting Russia to invade and annex the Crimean peninsula. By the start of April, Pavel Durov had given his notice, with TechCrunch saying at the time that the CEO had resisted pressure to suppress pages criticizing the Russian government.
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Telegram Money For Startup Андрей Резинкин
FROM American