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E.l.f Cosmetics подхватил тренд на сладости и рассылает свои новинки — масло для губ, стик для сияния и праймер, упакованные в желе (жаль, не съедобное).

И такой фуд-маркетинг реально работает: например, их коллеги Milk Makeup продали новые румяна, имитирующие мармелад, 45 тысяч раз за первые две недели.

А у вас появляется желание купить, если видите ассоциацию со сладким?



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E.l.f Cosmetics подхватил тренд на сладости и рассылает свои новинки — масло для губ, стик для сияния и праймер, упакованные в желе (жаль, не съедобное).

И такой фуд-маркетинг реально работает: например, их коллеги Milk Makeup продали новые румяна, имитирующие мармелад, 45 тысяч раз за первые две недели.

А у вас появляется желание купить, если видите ассоциацию со сладким?

BY FLACON MAGAZINE


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The account, "War on Fakes," was created on February 24, the same day Russian President Vladimir Putin announced a "special military operation" and troops began invading Ukraine. The page is rife with disinformation, according to The Atlantic Council's Digital Forensic Research Lab, which studies digital extremism and published a report examining the channel. The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. The Securities and Exchange Board of India (Sebi) had carried out a similar exercise in 2017 in a matter related to circulation of messages through WhatsApp. Telegram has gained a reputation as the “secure” communications app in the post-Soviet states, but whenever you make choices about your digital security, it’s important to start by asking yourself, “What exactly am I securing? And who am I securing it from?” These questions should inform your decisions about whether you are using the right tool or platform for your digital security needs. Telegram is certainly not the most secure messaging app on the market right now. Its security model requires users to place a great deal of trust in Telegram’s ability to protect user data. For some users, this may be good enough for now. For others, it may be wiser to move to a different platform for certain kinds of high-risk communications. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields.
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