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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany



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«Праздник к нам приходит»: история самой новогодней рекламы Coca-Cola

Каждый год мы ждем не только снежные пейзажи и праздничную атмосферу, но и эту известную рекламу. Яркие грузовики, мерцающие огнями, и мелодия, которая стала символом праздника.

Но как эта реклама появилась и почему стала такой популярной?

#изисториирекламы@maercompany

BY Константин Майор | MAER












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"Someone posing as a Ukrainian citizen just joins the chat and starts spreading misinformation, or gathers data, like the location of shelters," Tsekhanovska said, noting how false messages have urged Ukrainians to turn off their phones at a specific time of night, citing cybersafety. Under the Sebi Act, the regulator has the power to carry out search and seizure of books, registers, documents including electronics and digital devices from any person associated with the securities market. Additionally, investors are often instructed to deposit monies into personal bank accounts of individuals who claim to represent a legitimate entity, and/or into an unrelated corporate account. To lend credence and to lure unsuspecting victims, perpetrators usually claim that their entity and/or the investment schemes are approved by financial authorities. The regulator said it has been undertaking several campaigns to educate the investors to be vigilant while taking investment decisions based on stock tips. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today."
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