📢И завершает серию выступлений наших спикеров — Екатерина Медведева, руководитель направления по работе с GR и прямыми продажами в Медиагруппе «РИМ». Екатерина выступила на сессии «Медиамикс: каналы, которые работают» с кейсом «Циклоферон». Рассказала, как региональная OOH-кампания охватила 16 городов и набрала 161 800 тысяч неуникальных контактов. Стоимость одного эффективного контакта составила всего 3 рубля, что в 2 раза ниже, чем в среднем по OOH.
📢И завершает серию выступлений наших спикеров — Екатерина Медведева, руководитель направления по работе с GR и прямыми продажами в Медиагруппе «РИМ». Екатерина выступила на сессии «Медиамикс: каналы, которые работают» с кейсом «Циклоферон». Рассказала, как региональная OOH-кампания охватила 16 городов и набрала 161 800 тысяч неуникальных контактов. Стоимость одного эффективного контакта составила всего 3 рубля, что в 2 раза ниже, чем в среднем по OOH.
BY Медиагруппа «РИМ»
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Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee.
from ua
