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Ретро PR: реально ли вписать классические инструменты пиара в нашу реальность?

Сегодня все соцсети заполнены ностальгией по 1980-2000-м годам (особенно все скучают по курсу доллара 2000-го года). Бренды потихоньку адаптируют свои рекламные кампании, воссоздают эстетику прошлого в попытках «выстрелить».

Посмотрим, можно ли адаптировать классические инструменты пиара в наше время: печатные медиа, радио, вечеринки и другие активности 🪩

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Create: 2024-11-27
Last Update: 2025-02-21 11:48:13

Ретро PR: реально ли вписать классические инструменты пиара в нашу реальность?

Сегодня все соцсети заполнены ностальгией по 1980-2000-м годам (особенно все скучают по курсу доллара 2000-го года). Бренды потихоньку адаптируют свои рекламные кампании, воссоздают эстетику прошлого в попытках «выстрелить».

Посмотрим, можно ли адаптировать классические инструменты пиара в наше время: печатные медиа, радио, вечеринки и другие активности 🪩

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Telegram | DID YOU KNOW?

Date: 2025-02-21|

Telegram users are able to send files of any type up to 2GB each and access them from any device, with no limit on cloud storage, which has made downloading files more popular on the platform. Crude oil prices edged higher after tumbling on Thursday, when U.S. West Texas intermediate slid back below $110 per barrel after topping as much as $130 a barrel in recent sessions. Still, gas prices at the pump rose to fresh highs. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Either way, Durov says that he withdrew his resignation but that he was ousted from his company anyway. Subsequently, control of the company was reportedly handed to oligarchs Alisher Usmanov and Igor Sechin, both allegedly close associates of Russian leader Vladimir Putin. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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