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☕️Красные чашки спасли Starbucks.

Сети кофеен удалось остановить снижение посещаемости и продаж благодаря акции, приуроченной ко «Дню красной чашки» — ежегодно 14 ноября Starbucks раздает бесплатные многоразовые чашки красного цвета с праздничной тематикой при покупке кофе.

Акция спровоцировала рост ежедневных посещений примерно на 42% по сравнению со средним показателем четверга (день акции) в предыдущие недели. Это более высокий скачок, чем в прошлогоднюю акцию, которая была отмечена забастовкой профсоюзных работников.

Третий квартал подряд у Starbucks падали продажи в кофейнях, работающих не менее одного года. Компания объясняла это слабым спросом в Северной Америке, крупнейшем для нее рынке, и в Китае.

@retailerswift



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☕️Красные чашки спасли Starbucks.

Сети кофеен удалось остановить снижение посещаемости и продаж благодаря акции, приуроченной ко «Дню красной чашки» — ежегодно 14 ноября Starbucks раздает бесплатные многоразовые чашки красного цвета с праздничной тематикой при покупке кофе.

Акция спровоцировала рост ежедневных посещений примерно на 42% по сравнению со средним показателем четверга (день акции) в предыдущие недели. Это более высокий скачок, чем в прошлогоднюю акцию, которая была отмечена забастовкой профсоюзных работников.

Третий квартал подряд у Starbucks падали продажи в кофейнях, работающих не менее одного года. Компания объясняла это слабым спросом в Северной Америке, крупнейшем для нее рынке, и в Китае.

@retailerswift

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At its heart, Telegram is little more than a messaging app like WhatsApp or Signal. But it also offers open channels that enable a single user, or a group of users, to communicate with large numbers in a method similar to a Twitter account. This has proven to be both a blessing and a curse for Telegram and its users, since these channels can be used for both good and ill. Right now, as Wired reports, the app is a key way for Ukrainians to receive updates from the government during the invasion. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. The news also helped traders look past another report showing decades-high inflation and shake off some of the volatility from recent sessions. The Bureau of Labor Statistics' February Consumer Price Index (CPI) this week showed another surge in prices even before Russia escalated its attacks in Ukraine. The headline CPI — soaring 7.9% over last year — underscored the sticky inflationary pressures reverberating across the U.S. economy, with everything from groceries to rents and airline fares getting more expensive for everyday consumers. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. Emerson Brooking, a disinformation expert at the Atlantic Council's Digital Forensic Research Lab, said: "Back in the Wild West period of content moderation, like 2014 or 2015, maybe they could have gotten away with it, but it stands in marked contrast with how other companies run themselves today."
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