🚀 Реальный Рональд Макдональд и станция «Мир»: рекламные кейсы Taco Bell
Taco Bell — американская сеть ресторанов быстрого питания, которая специализируется на блюдах мексиканской кухни. Основанная в 1962 году Гленом Беллом, Taco Bell стала одним из крупнейших и наиболее узнаваемых брендов фаст-фуда во всём мире. И не в последнюю очередь — благодаря оригинальным способам продвижения. В подборке — яркие и запоминающиеся рекламные кампании бренда.
🚀 Реальный Рональд Макдональд и станция «Мир»: рекламные кейсы Taco Bell
Taco Bell — американская сеть ресторанов быстрого питания, которая специализируется на блюдах мексиканской кухни. Основанная в 1962 году Гленом Беллом, Taco Bell стала одним из крупнейших и наиболее узнаваемых брендов фаст-фуда во всём мире. И не в последнюю очередь — благодаря оригинальным способам продвижения. В подборке — яркие и запоминающиеся рекламные кампании бренда.
On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Update March 8, 2022: EFF has clarified that Channels and Groups are not fully encrypted, end-to-end, updated our post to link to Telegram’s FAQ for Cloud and Secret chats, updated to clarify that auto-delete is available for group and channel admins, and added some additional links. Russians and Ukrainians are both prolific users of Telegram. They rely on the app for channels that act as newsfeeds, group chats (both public and private), and one-to-one communication. Since the Russian invasion of Ukraine, Telegram has remained an important lifeline for both Russians and Ukrainians, as a way of staying aware of the latest news and keeping in touch with loved ones. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. As a result, the pandemic saw many newcomers to Telegram, including prominent anti-vaccine activists who used the app's hands-off approach to share false information on shots, a study from the Institute for Strategic Dialogue shows.
from ua
