Calltouch и Школа коммуникаций ВШЭ собирают всех онлайн, чтобы обсудить тренды 2025 года, которые нужно учитывать уже сегодня и которые останутся с нами надолго.
На повестке: — Как выработать этику в работе с ИИ? Как получать допродажи и аспейл? — Как поддерживать омниканальность? — И, наконец, как сохранить объём входящих заявок без роста бюджета х2? (это реально, честно)
Спикеры топовые: директор по маркетингу Calltouch Виктория Одинцова и главред Sostav Роман Бетретдинов.
Calltouch и Школа коммуникаций ВШЭ собирают всех онлайн, чтобы обсудить тренды 2025 года, которые нужно учитывать уже сегодня и которые останутся с нами надолго.
На повестке: — Как выработать этику в работе с ИИ? Как получать допродажи и аспейл? — Как поддерживать омниканальность? — И, наконец, как сохранить объём входящих заявок без роста бюджета х2? (это реально, честно)
Спикеры топовые: директор по маркетингу Calltouch Виктория Одинцова и главред Sostav Роман Бетретдинов.
Individual messages can be fully encrypted. But the user has to turn on that function. It's not automatic, as it is on Signal and WhatsApp. What distinguishes the app from competitors is its use of what's known as channels: Public or private feeds of photos and videos that can be set up by one person or an organization. The channels have become popular with on-the-ground journalists, aid workers and Ukrainian President Volodymyr Zelenskyy, who broadcasts on a Telegram channel. The channels can be followed by an unlimited number of people. Unlike Facebook, Twitter and other popular social networks, there is no advertising on Telegram and the flow of information is not driven by an algorithm. This provided opportunity to their linked entities to offload their shares at higher prices and make significant profits at the cost of unsuspecting retail investors. On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands. On February 27th, Durov posted that Channels were becoming a source of unverified information and that the company lacks the ability to check on their veracity. He urged users to be mistrustful of the things shared on Channels, and initially threatened to block the feature in the countries involved for the length of the war, saying that he didn’t want Telegram to be used to aggravate conflict or incite ethnic hatred. He did, however, walk back this plan when it became clear that they had also become a vital communications tool for Ukrainian officials and citizens to help coordinate their resistance and evacuations.
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