A16z объявили наступление эры GEO, а мы уже поговорили об этом с экспертом
A16z выпустила манифест: классическое SEO уходит в прошлое, теперь на первый план выходит GEO. Если раньше было важно, какое место в выдаче занимает ваша компания и количество кликов, то теперь главное — насколько часто ваш бренд упоминается в ответах ИИ и языковых моделей. Теперь не просто важно ранжирование, а частота упоминаний бренда в голосовых и текстовых ответах ИИ. Это новый KPI, который меняет правила игры.
A16z объявили наступление эры GEO, а мы уже поговорили об этом с экспертом
A16z выпустила манифест: классическое SEO уходит в прошлое, теперь на первый план выходит GEO. Если раньше было важно, какое место в выдаче занимает ваша компания и количество кликов, то теперь главное — насколько часто ваш бренд упоминается в ответах ИИ и языковых моделей. Теперь не просто важно ранжирование, а частота упоминаний бренда в голосовых и текстовых ответах ИИ. Это новый KPI, который меняет правила игры.
Soloviev also promoted the channel in a post he shared on his own Telegram, which has 580,000 followers. The post recommended his viewers subscribe to "War on Fakes" in a time of fake news. At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. A Russian Telegram channel with over 700,000 followers is spreading disinformation about Russia's invasion of Ukraine under the guise of providing "objective information" and fact-checking fake news. Its influence extends beyond the platform, with major Russian publications, government officials, and journalists citing the page's posts. In 2014, Pavel Durov fled the country after allies of the Kremlin took control of the social networking site most know just as VK. Russia's intelligence agency had asked Durov to turn over the data of anti-Kremlin protesters. Durov refused to do so.
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