E.l.f Cosmetics подхватил тренд на сладости и рассылает свои новинки — масло для губ, стик для сияния и праймер, упакованные в желе (жаль, не съедобное).
И такой фуд-маркетинг реально работает: например, их коллеги Milk Makeup продали новые румяна, имитирующие мармелад, 45 тысяч раз за первые две недели.
А у вас появляется желание купить, если видите ассоциацию со сладким?
E.l.f Cosmetics подхватил тренд на сладости и рассылает свои новинки — масло для губ, стик для сияния и праймер, упакованные в желе (жаль, не съедобное).
И такой фуд-маркетинг реально работает: например, их коллеги Milk Makeup продали новые румяна, имитирующие мармелад, 45 тысяч раз за первые две недели.
А у вас появляется желание купить, если видите ассоциацию со сладким?
The channel appears to be part of the broader information war that has developed following Russia's invasion of Ukraine. The Kremlin has paid Russian TikTok influencers to push propaganda, according to a Vice News investigation, while ProPublica found that fake Russian fact check videos had been viewed over a million times on Telegram. He floated the idea of restricting the use of Telegram in Ukraine and Russia, a suggestion that was met with fierce opposition from users. Shortly after, Durov backed off the idea. Recently, Durav wrote on his Telegram channel that users' right to privacy, in light of the war in Ukraine, is "sacred, now more than ever." Since its launch in 2013, Telegram has grown from a simple messaging app to a broadcast network. Its user base isn’t as vast as WhatsApp’s, and its broadcast platform is a fraction the size of Twitter, but it’s nonetheless showing its use. While Telegram has been embroiled in controversy for much of its life, it has become a vital source of communication during the invasion of Ukraine. But, if all of this is new to you, let us explain, dear friends, what on Earth a Telegram is meant to be, and why you should, or should not, need to care. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform.
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