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Любопытное из разговора с экспертом

Ядро аудитории любого бренда — +/-10М человек. Даже у Кока-колы.

Начиная с 20М появятся мелкие конкуренты, которые будут отъедать кусочки. Таргетинг на 50М человек == нет таргетинга.

Исключение — совершенно новый продукт, где (пока) нет конкурентов. Тогда делай, что хочешь.


— CMO двух крупных тех компаний в РФ

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✈️ @flesspro
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Любопытное из разговора с экспертом

Ядро аудитории любого бренда — +/-10М человек. Даже у Кока-колы.

Начиная с 20М появятся мелкие конкуренты, которые будут отъедать кусочки. Таргетинг на 50М человек == нет таргетинга.

Исключение — совершенно новый продукт, где (пока) нет конкурентов. Тогда делай, что хочешь.


— CMO двух крупных тех компаний в РФ

#live

✈️ @flesspro

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In a message on his Telegram channel recently recounting the episode, Durov wrote: "I lost my company and my home, but would do it again – without hesitation." The regulator said it had received information that messages containing stock tips and other investment advice with respect to selected listed companies are being widely circulated through websites and social media platforms such as Telegram, Facebook, WhatsApp and Instagram. Ukrainian forces successfully attacked Russian vehicles in the capital city of Kyiv thanks to a public tip made through the encrypted messaging app Telegram, Ukraine's top law-enforcement agency said on Tuesday. Channels are not fully encrypted, end-to-end. All communications on a Telegram channel can be seen by anyone on the channel and are also visible to Telegram. Telegram may be asked by a government to hand over the communications from a channel. Telegram has a history of standing up to Russian government requests for data, but how comfortable you are relying on that history to predict future behavior is up to you. Because Telegram has this data, it may also be stolen by hackers or leaked by an internal employee. Telegram boasts 500 million users, who share information individually and in groups in relative security. But Telegram's use as a one-way broadcast channel — which followers can join but not reply to — means content from inauthentic accounts can easily reach large, captive and eager audiences.
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