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На прошлой неделе рассказывал про ивент в Турции для наших блогеров. Вчера финализировали список из 10 амбассадоров, кто поедет с нами – состав интересный.

Помните, писал о корреляции между количеством детей и ROAS? Выше подтверждение. Наши топ-перформеры продуктивны как в продажах, так и в других сферах.

Неопровежимое эмпирическое правило. Применимо практически для любых продуктов с взрослой женской аудиторией. Рекомендую протестировать :)

@ikarsakov



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На прошлой неделе рассказывал про ивент в Турции для наших блогеров. Вчера финализировали список из 10 амбассадоров, кто поедет с нами – состав интересный.

Помните, писал о корреляции между количеством детей и ROAS? Выше подтверждение. Наши топ-перформеры продуктивны как в продажах, так и в других сферах.

Неопровежимое эмпирическое правило. Применимо практически для любых продуктов с взрослой женской аудиторией. Рекомендую протестировать :)

@ikarsakov

BY Карсаков про инфлюенсер-маркетинг




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Telegram | DID YOU KNOW?

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At the start of 2018, the company attempted to launch an Initial Coin Offering (ICO) which would enable it to enable payments (and earn the cash that comes from doing so). The initial signals were promising, especially given Telegram’s user base is already fairly crypto-savvy. It raised an initial tranche of cash – worth more than a billion dollars – to help develop the coin before opening sales to the public. Unfortunately, third-party sales of coins bought in those initial fundraising rounds raised the ire of the SEC, which brought the hammer down on the whole operation. In 2020, officials ordered Telegram to pay a fine of $18.5 million and hand back much of the cash that it had raised. The gold standard of encryption, known as end-to-end encryption, where only the sender and person who receives the message are able to see it, is available on Telegram only when the Secret Chat function is enabled. Voice and video calls are also completely encrypted. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. The S&P 500 fell 1.3% to 4,204.36, and the Dow Jones Industrial Average was down 0.7% to 32,943.33. The Dow posted a fifth straight weekly loss — its longest losing streak since 2019. The Nasdaq Composite tumbled 2.2% to 12,843.81. Though all three indexes opened in the green, stocks took a turn after a new report showed U.S. consumer sentiment deteriorated more than expected in early March as consumers' inflation expectations soared to the highest since 1981. Oleksandra Matviichuk, a Kyiv-based lawyer and head of the Center for Civil Liberties, called Durov’s position "very weak," and urged concrete improvements.
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Telegram Карсаков про инфлюенсер-маркетинг
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