📢И завершает серию выступлений наших спикеров — Екатерина Медведева, руководитель направления по работе с GR и прямыми продажами в Медиагруппе «РИМ». Екатерина выступила на сессии «Медиамикс: каналы, которые работают» с кейсом «Циклоферон». Рассказала, как региональная OOH-кампания охватила 16 городов и набрала 161 800 тысяч неуникальных контактов. Стоимость одного эффективного контакта составила всего 3 рубля, что в 2 раза ниже, чем в среднем по OOH.
📢И завершает серию выступлений наших спикеров — Екатерина Медведева, руководитель направления по работе с GR и прямыми продажами в Медиагруппе «РИМ». Екатерина выступила на сессии «Медиамикс: каналы, которые работают» с кейсом «Циклоферон». Рассказала, как региональная OOH-кампания охватила 16 городов и набрала 161 800 тысяч неуникальных контактов. Стоимость одного эффективного контакта составила всего 3 рубля, что в 2 раза ниже, чем в среднем по OOH.
BY Медиагруппа «РИМ»
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At this point, however, Durov had already been working on Telegram with his brother, and further planned a mobile-first social network with an explicit focus on anti-censorship. Later in April, he told TechCrunch that he had left Russia and had “no plans to go back,” saying that the nation was currently “incompatible with internet business at the moment.” He added later that he was looking for a country that matched his libertarian ideals to base his next startup. "We as Ukrainians believe that the truth is on our side, whether it's truth that you're proclaiming about the war and everything else, why would you want to hide it?," he said. Crude oil prices edged higher after tumbling on Thursday, when U.S. West Texas intermediate slid back below $110 per barrel after topping as much as $130 a barrel in recent sessions. Still, gas prices at the pump rose to fresh highs. Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. He floated the idea of restricting the use of Telegram in Ukraine and Russia, a suggestion that was met with fierce opposition from users. Shortly after, Durov backed off the idea.
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