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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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Месячный охват (MAU) пяти самых крупных соцсетей/соцмедиа в России за год, млн чел

Сентябрь 2023:
1️⃣📹 YouTube - 94.8 млн (-0.7% к августу 2023 года)
2️⃣💬 ВКонтакте - 88.0 млн (+0.1%)
3️⃣💬Telegram - 81.5 млн (-0.2%)
4️⃣❇️ Дзен - 78.0 млн (-2.5%)
5️⃣📹TikTok - 67.6 млн (+0.9%)

Сентябрь 2023 vs Сентябрь 2022 (Y/Y, %)
1️⃣💬Telegram: +16.5%
2️⃣📹TikTok: +6.6%
3️⃣💬 ВКонтакте: +4.3%
4️⃣📹 YouTube: +3.7%

- ВКонтакте показал в сентябре рекордный для себя показатель MAU, впервые достигнув отметки в 88 млн
- Telegram, обогнав в июле Дзен, уже не отдает третье место по MAU после YouTube и ВКонтакте
- данные по дневной аудитории (DAU) тут

Источник: Mediascope Cross Web, desktop+mobile, Вся Россия, 12+

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Oh no. There’s a certain degree of myth-making around what exactly went on, so take everything that follows lightly. Telegram was originally launched as a side project by the Durov brothers, with Nikolai handling the coding and Pavel as CEO, while both were at VK. Stocks dropped on Friday afternoon, as gains made earlier in the day on hopes for diplomatic progress between Russia and Ukraine turned to losses. Technology stocks were hit particularly hard by higher bond yields. The company maintains that it cannot act against individual or group chats, which are “private amongst their participants,” but it will respond to requests in relation to sticker sets, channels and bots which are publicly available. During the invasion of Ukraine, Pavel Durov has wrestled with this issue a lot more prominently than he has before. Channels like Donbass Insider and Bellum Acta, as reported by Foreign Policy, started pumping out pro-Russian propaganda as the invasion began. So much so that the Ukrainian National Security and Defense Council issued a statement labeling which accounts are Russian-backed. Ukrainian officials, in potential violation of the Geneva Convention, have shared imagery of dead and captured Russian soldiers on the platform. Telegram was co-founded by Pavel and Nikolai Durov, the brothers who had previously created VKontakte. VK is Russia’s equivalent of Facebook, a social network used for public and private messaging, audio and video sharing as well as online gaming. In January, SimpleWeb reported that VK was Russia’s fourth most-visited website, after Yandex, YouTube and Google’s Russian-language homepage. In 2016, Forbes’ Michael Solomon described Pavel Durov (pictured, below) as the “Mark Zuckerberg of Russia.” On Telegram’s website, it says that Pavel Durov “supports Telegram financially and ideologically while Nikolai (Duvov)’s input is technological.” Currently, the Telegram team is based in Dubai, having moved around from Berlin, London and Singapore after departing Russia. Meanwhile, the company which owns Telegram is registered in the British Virgin Islands.
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