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У каких блогеров размещаться бренду, чтобы найти свою целевую аудиторию? Что такое «потоковые категории» блогеров? Кого знают лучше в целом и внутри каждой категории?

Чтобы ответить на эти вопросы, Okkam Creative провели и выпустили большое исследование о планировании рекламы у блогеров по ключевым контентным тематикам. Оно будет полезно всем, кто планирует рекламу у инфлюенсеров.

Скачать исследование «Осознанное блогеропланирование» можно по ссылке➝

#аналитика
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У каких блогеров размещаться бренду, чтобы найти свою целевую аудиторию? Что такое «потоковые категории» блогеров? Кого знают лучше в целом и внутри каждой категории?

Чтобы ответить на эти вопросы, Okkam Creative провели и выпустили большое исследование о планировании рекламы у блогеров по ключевым контентным тематикам. Оно будет полезно всем, кто планирует рекламу у инфлюенсеров.

Скачать исследование «Осознанное блогеропланирование» можно по ссылке➝

#аналитика

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Given the pro-privacy stance of the platform, it’s taken as a given that it’ll be used for a number of reasons, not all of them good. And Telegram has been attached to a fair few scandals related to terrorism, sexual exploitation and crime. Back in 2015, Vox described Telegram as “ISIS’ app of choice,” saying that the platform’s real use is the ability to use channels to distribute material to large groups at once. Telegram has acted to remove public channels affiliated with terrorism, but Pavel Durov reiterated that he had no business snooping on private conversations. This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. Ukrainian forces have since put up a strong resistance to the Russian troops amid the war that has left hundreds of Ukrainian civilians, including children, dead, according to the United Nations. Ukrainian and international officials have accused Russia of targeting civilian populations with shelling and bombardments. "There are a lot of things that Telegram could have been doing this whole time. And they know exactly what they are and they've chosen not to do them. That's why I don't trust them," she said. Artem Kliuchnikov and his family fled Ukraine just days before the Russian invasion.
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