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Как цвета повышают продажи

Теорию цвета изучают
уже с 17 века. Маркетологи
тоже исследуют вопрос,
как цвет влияет на продажи.

В карточках цветовые предпочтения потребителей
по отраслям, возрасту и полу.

Так что изучайте свою ЦА перед разработкой логотипа или любого другого дизайна.

Источник: Кокос Групп, UPROCK

#брендинг



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Как цвета повышают продажи

Теорию цвета изучают
уже с 17 века. Маркетологи
тоже исследуют вопрос,
как цвет влияет на продажи.

В карточках цветовые предпочтения потребителей
по отраслям, возрасту и полу.

Так что изучайте свою ЦА перед разработкой логотипа или любого другого дизайна.

Источник: Кокос Групп, UPROCK

#брендинг

BY Пиарим по-крупному





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The next bit isn’t clear, but Durov reportedly claimed that his resignation, dated March 21st, was an April Fools’ prank. TechCrunch implies that it was a matter of principle, but it’s hard to be clear on the wheres, whos and whys. Similarly, on April 17th, the Moscow Times quoted Durov as saying that he quit the company after being pressured to reveal account details about Ukrainians protesting the then-president Viktor Yanukovych. "Like the bombing of the maternity ward in Mariupol," he said, "Even before it hits the news, you see the videos on the Telegram channels." This ability to mix the public and the private, as well as the ability to use bots to engage with users has proved to be problematic. In early 2021, a database selling phone numbers pulled from Facebook was selling numbers for $20 per lookup. Similarly, security researchers found a network of deepfake bots on the platform that were generating images of people submitted by users to create non-consensual imagery, some of which involved children. On December 23rd, 2020, Pavel Durov posted to his channel that the company would need to start generating revenue. In early 2021, he added that any advertising on the platform would not use user data for targeting, and that it would be focused on “large one-to-many channels.” He pledged that ads would be “non-intrusive” and that most users would simply not notice any change. Telegram has become more interventionist over time, and has steadily increased its efforts to shut down these accounts. But this has also meant that the company has also engaged with lawmakers more generally, although it maintains that it doesn’t do so willingly. For instance, in September 2021, Telegram reportedly blocked a chat bot in support of (Putin critic) Alexei Navalny during Russia’s most recent parliamentary elections. Pavel Durov was quoted at the time saying that the company was obliged to follow a “legitimate” law of the land. He added that as Apple and Google both follow the law, to violate it would give both platforms a reason to boot the messenger from its stores.
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